Monday, March 5, 2012

The Palencar Project



Introducing the Palencar Project
By DAVID HARTWELL


One day I was walking down the hall past the Tor Books art department and noticed, not for the first time, a fine painting by John Jude Palencar in the hallway. On that day, my curiosity got the better of me and I asked Irene Gallo what it was to be used for, or if it had been used and I had missed it.

She said that in fact it was unassigned, and she needed to find a book for which it would be appropriate.
And without missing a step I said, “I could commission stories based on it.” You see, writers of a certain age and experience know what that means.

Long ago in the time of the pulp fiction magazines the cover artists often got paid more than the writers for their work. A good cover, after all, could really sell a lot of magazines. For the less prosperous magazines, sometimes a good cover was bought before the fiction was even written. This gave an ironic and ambiguous meaning to the phrase “the cover story” — which was sometimes, actually fairly often, written to fit the art.

Canny editors would invite a hungry writer up to the office to see the art, and tell them they would get their name on the cover if they could write a salable story using the cover image in a short amount of time. Occasionally, an editor would invite several such hungry writers, and tell them all to write a story for that cover, and buy the first or best, and maybe one or two others. Only the first bought would get the cover credit — the author’s name in display type on the cover.

This kind of thing went on for decades, and even into the 1960s and early 1970s in the digest magazines. And for all I know may still be going on today.

And that’s what gave me the idea. I could ask a bunch of really first-rate writers to write stories, knowing that each would be different, and make a kind of event of it. I asked fewer than ten writers, and five of them did it. And the rest declined only because they had too much work committed already for this past summer and fall.

Those writers and stories are:

"New World Blues" by L. E. Modesitt, Jr.
Appearing now on Tor.com

“Dormanna” by Gene Wolfe
Appearing on Tor.com on March 7

“Thanatos Beach” by James Morrow
Appearing on Tor.com on March 14

“The Woman Who Shook the World-Tree” by Michael Swanwick
Appearing on Tor.com on March 21

“The Sigma Structure Symphony” by Gregory Benford
Appearing on Tor.com on March 28

Personally, I am delighted with the results. And I hope to do it again.

The stories inspired by John Jude Palencar’s art will appear on Tor.com every Wednesday in March, starting off today with L. E. Modesitt, Jr.’s “New World Blues.” Can’t wait until the end of March? You can purchase all five Palencar Project stories as a $2.99 ebook.





Thank you David, Irene and the Tor.com folks!

JJP

3 comments:

  1. i look forward to reading the rest of the stories and i love the concept!

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  2. Any chance these will ever be collected into a non-electronic format? I would love to have this as a good old fashioned book. Can't help myself, I just love turning pages more than scrolling down. I read somewhere that it's better for your eyes too.

    Best,
    Aaron

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  3. Hi Aaron and Bob - This project actually started out as a cover for another series. The marketing department decided that another visual approach would be more appropriate for that series. So.... in essence we're making lemonade out of lemons here. Tor Books would have to make the decision to move forward with a physical book. I do like the idea of flipping the publishing model on it's head... having artists create evocative images and writers doing their best to come up with an engaging story. The results could be very interesting.

    JJP

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