We all remember those first times. Entering into spaces and rooms you have never been to. Eagerly winding your way to the person you are dying to see. Your heart pounding nervously. The awkward moments as you search for just the right words to clinch your chance at a longer term relationship. Riding over all of this is their first impression, not only of you but of your work. There is never an undo when you deliver your first commission to a new client - you better make it count.
Impressing first time clients was a goal dating from the very beginnings of my art career. I pull out all the stops to provide exceptional work, from preliminary sketches to color studies to final oils in order to make sure that a first impression with a client was a positive and unforgettable one. Once given the chance to work for someone, I want to turn them into a repeat customer. Thus the extra labor put forth in the initial commission may be seen as a way of securing a group or steady stream of commissions in the future. This is good business sense, any business person will tell you it is less costly to manage current customers than to go out and seek new ones.
It has been a while since my first dates, but I wanted to share my first assignments for those 'new' art directors and clients.
Regardless of what I was paid, I put as much time and labor into each of these projects as possible. I still practice this principle today.
|A Connecticut Yankee in King Arthur's Court Tor Books 1993|
|Construct of Time - Shadow's Fall Penguin Books 1993|
|Otherness Bantam Books 1994|
|Ravengers Warner Books 1994|
|Wire Continuum Playboy Enterprises 1997|
Playboy was a surprise as a client, as I have created some of my greatest science fiction paintings for their short stories in the magazine. they had a total hands off approach to art direction which let me spread my wings as an artist and push forward with new challenges. To date I have created ~ 10 images for the magazine.
|Amber Prison Wizards of the Coast 1996|
I wanted to do something new for this first commission for Wizards of the Coast, thus undertook one of my favorite subjects, the hand. The hand was not in the artifact/job description, but I wanted to provide context for the use of the magical item. Luckily I never sold this art and currently hangs in our house. I have created over 100 Magic cards since that first hand!