Thursday, May 12, 2016

Type 301 for Illustrators: Type As Illustration

By Lauren Panepinto

Prerequisites for this course: 
Type 101 for Illustrators: Basic Type Tips
Type 201 for Illustrators: Artist Logos
Type 202 for Illustrators: Watermarks

Alright folks. I've given you some universal tips for dealing with typography in Type 101, and given you a lot of good artist logos and watermarks to look at in Type 201 & 202. I've seen many of you rethinking and crowd-testing your logos and watermarks (and starting to watermark if you hadn't been) on social media and it's looking good. Keep up the good work!

Remember, when in doubt, Less is More, and Keep it Simple.

Now we're moving up the class levels to 300. Remember this isn't a series about how to be a designer, it's a series on how to manage type as an illustrator. If you want to do higher-level design then start studying design. Most of you illustrators are not going to like to hear this but you have to do logos and title treatments in Adobe Illustrator. None of this Photoshop type crap. No really. You need more control than photoshop gives you. You need to work in vector, not raster. It also scales infinitely, which is what you always need logos to do. If you're going to go down the design rabbit hole, I recommend Lynda.com for program tutorials — especially if the thought of vector type makes you want to cry.

After you've got the program knowledge, then there's type theory. Ina Saltz has some good solid type foundation videos on Lynda, and Skillshare has some great designers on it, James Victore and Genevieve Williams to name two who were my teachers at SVA. James is known for his hand-drawn type and is one of the artists that straddle the design/illustration line.


Ok, so James's work is actually a great place to segway into the actual topic of this post: Type as Illustration. Now this is a huge gray area between design and illustration, practiced by people who self-identify as designers and/or illustrators. The sensibilities are really that of a designer, but often the tools are illustration. Except when it's the opposite. Stay tuned, you'll see.

There's no hard and fast rules with type as illustration, so it's hard to teach. But you live or die by legibility. It doesn't matter how pretty your type is if no one can read it. And the rules of good composition apply. You still need strong visual hierarchy and purposeful balance to make a good piece. 

Really the only way to learn this stuff is by example and experiment. So I'm going to show you some of the best practitioners in the field, and then you guys can go practice.

(in no particular order, because all are awesome and inspirations to me)

James Victore





Stefan Sagmeister

(Yes, he really did carve it into his chest. Or actually,  his interns did. And were scarred for life.)



Jessica Hische






Jon Gray








Roberto de Vicq




















6 comments:

  1. Great post! Thanks for sharing this!
    -Chris Chuckry

    ReplyDelete
  2. Good post and your advice through out this series, Keep it Simple is IT, otherwise it might be best to hand it off to a designer.
    For the artists/illustrators who don't want to delve too deeply into type and design but need to tackle these things on their own your posts are just enough.
    This post in particular reminds me a lot of The Daily Heller newsletter by Steven Heller in my inbox. I enjoy those too because they are just short enough that they digest easily for the non-graphic designer.

    ReplyDelete
  3. These are all great. The only one I can't make out is the octopus one -- maybe it's in a different language? It looks like "Take A on sue".

    ReplyDelete
  4. Hi, i would like to comment on Doctor Osemu Okpamen and his dealing with my need. I contacted him in desperation over my girlfriend of a year that broke up with me and went back to her EX-boyfriend. Consequently the break up has been devastating so much so that I've considered and still consider suicide as my only option to relieve the pain and agony in me. I felt heart broken and it affected me that i couldn't concentrate properly at my place of work for i very much loved her and need to get her back and my last chance was getting a love spell. I entered on the website http://doctorokpamenpowerfulspelltemple.webs.com and made contact with the Doctor for i read that he has a lot of positive feedback with his spells. I’m not disappointed because my lover came back to me within 24 hours after getting a love spell from the Doctor called Osemu Okpamen. We are happy couples now and if you need any kind of help, Email him on ( doctorokpamenspelltemple@hotmail.com or whats-app +2348135254384 ). Michael Snapp, +1 (305) 647-6660 USA.

    ReplyDelete
  5. My wife left me because i was always drinking and even when i did everything to bring her back, she refused and told me it was over between us. For months i was helpless and restless because i could not get my wife back so one days as i was sitting in my office thinking and doing some research on the internet on how to get my wife back i saw many testimonies on how Doctor Ororo has help people with his spell so i immediately contacted him via email and today i am very glad that my wife came back to me within 12 to 16 hours just as Doctor Ororo promised me and now i strongly believe that Doctor Ororo is a God on Earth. My name is Kenny charles from USA and my contact number is +1 260-272-0826. Do you need help contact him for help via email: doctorororospelltemple@outlook.com or website: http://doctorazuaworldofpowerfulspell.webs.com or via Whats App or call: +2348068784784

    ReplyDelete