Thursday, September 21, 2017

Crowdfunding Tips from Stephanie Law

By Lauren Panepinto
  

Reminder: This friday is the last day to register for Stephanie Law's Kickstart Art Intensive. I talked about the Make Your Art Work project in my last column, where Marc Scheff & I will not only be presenting our now-famous Art Business Bootcamps, but we'll also be holding focused Intensive classes with experts who have knocked it out of the park in their fields.

To give you a taste of the kind of material Stephanie is covering, she's given us some quick tips to think about when you're planning your crowdfunding project:


Tip #1

When you're creating a crowdfunding project, think about how you're going to include your audience into the process.

Draw them in with your narrative, and be able to articulate what motivates you, because if you can't put it into words, you can't expect your audience to be able to get excited! Being introspective enough to understand your own passions can be hard, but if you can get a handle on that and be able to articulate it, then that passion becomes infectious.


Tip #2

Audiences get behind Ideas, not Products.

Yes, there's a nifty product that they will want to get their hands on at the end of the process, but if you are focused only on the goal of putting product on shelves, then you are missing out on the golden opportunity that crowdfunding provides to expand your reach and have your audience forge a dedicated bond to you and your endeavors.


Tip #3

When determining your fulfillment timeline, two key things to remember in communicating to your audience.

1. Be realistic, not hopeful.
2. Be transparent.


Tip #4

Know your product specifications. You must have a firm idea of what your product is.

Even if you don’t have all of your content complete, you need to know what your specifications are.
You need to know how big it is, approximately how much it will weigh, and any details regarding
materials that will be important during the production to the manufacturer or printer. Some of those details you won’t know until you actually begin talking to your manufacturer/printer. Have a wish-list of what you desire, and then when you begin the conversation with them, let the specialists know what your ideas are, and have them present you with the various options to chose from.



 

The course is $197, and you get 5 lessons that Stephanie designed to break down and replicate her  crowdfunding success. She breaks down all the preparation and promotion she set up for her Kickstarter campaign, which raised over 100k for her art book, as well as cover material about starting a Patreon. You get all the written lessons immediately upon registering, then Stephanie will hold 4 live classes on Crowdcast on Mondays Sept 25, Oct 2, 9, and 16 at 2pm EST. Classes will be recorded and can be rewatched by anyone registered for the class.

If you want to get a sneak preview, check out the ProjectCast we recorded with her a few months ago.


Enrollment for Kick Start Art closes 9/22. Class begins 9/25. More info & register here.

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