Patron Ad

-By Greg Manchess


This ad campaign for Patron is running in the current editions of The New Yorker and GQ Magazine, amongst others. I painted the bottle.

It was a simple job and fun, but the best part was how much the agency and the client loved the feeling of the loose strokes. In fact, they liked it so much, they asked me to paint a duplicate on-camera for an upcoming TV commercial.

As soon as they produce it and allow me to run a post, I’ll fill in all you Muddies about the process. It was a one-time, get-it-right affair. But the whole team, from crew to film director to art director, made the event exciting and allowed me to feel right at home, even though I painted under nuclear lighting, and at an angle to the surface.

I’d do it again in a heartbeat.

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